Editorial
Industry coverage of native ads, search arbitrage, compliance, and the traffic-source stack. Sourced from primary documents — IR filings, FTC decisions, official platform docs — and our own scraped corpus.
Compliance
A working map of the cloaking landscape in 2026 — the hard-illegal, the regulatory grey, and the operationally tolerated. With FTC enforcement context, recent settlements, and what compliance teams at the major networks actually catch versus miss.
Technical
A technical deep dive into Outbrain SectionIDs, Taboola Site IDs, RevContent Widget IDs, and MGID Slot IDs — how to extract them from a live page, what each part of the ID encodes, and why media buyers obsess over the resulting signal.
Compliance
A practitioner's read on the words, images, claims, and account-warm-up patterns that actually trip Outbrain, Taboola, and the other major native networks' compliance teams in 2026 — sourced from the platforms' own AUPs, the FTC's native advertising guidance, and the NAD's enforcement decisions.
Networks
A side-by-side of the three biggest non-Taboola native networks on CPV, fill rate, creative-approval speed, account-manager quality, payment terms, and fraud rate, sourced from public IR, official docs, and verifiable industry threads.
Economics
An operational guide to the Tonic RSOC reporting interface — what each column means, where the fraud signals hide, and how to action the data instead of just staring at it.
Industry analysis
An annual stack-rank of the major native-ad and content-recommendation networks heading into mid-2026 — Taboola, Outbrain, RevContent, MGID, Yahoo Native, Bing Audience, Google Discovery — with what's working, what's broken, who's buying, who's selling, and how much each network's payout windows actually drift.
Economics
The math of search arbitrage with current Tonic and System1 RSOC payouts, real Taboola and Outbrain CPV ranges, and what the margin actually looks like at $1K/day, $10K/day, and $100K/day in spend.
Industry analysis
Original analysis from a 7.4M-ad aggregate snapshot collected for mediabuyer.site — the hook patterns that dominate, the offer categories that rotate by quarter, language drift, and the image-style trends shaping native ad creative right now.
Industry analysis
A scam-economics breakdown of the affiliate-marketing course industry — Iman-Gadzhi-style operators, dropshipping influencers, "secret method" Taboola pitches — built from FTC settlements, BBB complaints, Trustpilot review patterns, and the public decisions in major dropship and course settlements.
Methodology
A methodology critique of how Anstrex, Adplexity, and other "spy tools" actually collect native ad data — and the seven layers of rotation, gating, and bot-mitigation that make 90%+ of the corpus incomplete or stale.
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